Step into the heart of Calgary's vibrant cowboy culture at our downtown restaurant, where urban flair meets rustic charm. Inspired by the beloved Stampede, we've crafted a permanent tribute to this iconic lifestyle, inviting both locals and tourists to indulge in a year-round celebration of cowboy heritage. With exciting cuisine and a spirited ambiance, our guests embark on a journey of taste and spirit, embracing authenticity, community, and adventure with every savoury bite and lively moment.
STUDENT WORK – AUArts
COLLABORATORS – Emma Luit
Behind the Brand
We have created a custom wordmark to encapsulate the brand of Spur & Stir. It pays homage to the Old-Times with enough sophistication to be contemporary.
Using a blend of script ligatures and manipulated letter-forms we were able to craft something that was both elegant and Rustic. A custom ampersand provides sturdiness, while the manipulation of the letter 'S' emulates the form of a spur. This distinctive motif not only enhances brand recognition but also adds an air of authenticity, lending itself seamlessly to a multitude of applications.
Our primary wordmark is featured in red, accompanied by our secondary wordmark, logo's and symbols beneath.
Illustrations & Assets
Illustrations play a key role in Spur & Stir’s branding, utilizing illustrations of native flowers, mountain ranges, apparel and more to create a visually engaging brand identity that resonates with our audience.
We maintain a balance between detailed and simpler illustrations to ensure versatility across various applications. Textures such as wood grain or rugged textures can be used as background elements or accents to enhance our rustic charm.
Brand Applications
Social Media & Advertising
