Within this motion graphics project, I delved into the realm of kinetic typography to craft an immersive and emotive experience for Maddie Poppe's song "Wildflowers." I seamlessly integrated textured designs and vibrant hues, aiming to evoke a sense of carefree upliftment.
With the song's nostalgic essence, reminiscent of youthful exploration, I employed paper textures to mirror these sentiments, blending digital precision with a tactile, organic aesthetic.
STUDENT WORK – AUArts
SONG CREDIT – Maddie Poppe
Inspiration
Aligning with the hand-crafted aesthetic of Maddie Poppe's album cover, I crafted an engaging and whimsical lyric video. Employing digital manipulation techniques, I seamlessly integrated illustrations, textures, and effects to evoke a unique, artisanal feel reminiscent of watercolour artwork.
By consistently infusing the video with the album's textures and palette, I cultivated a cohesive visual narrative, fostering a warm and uplifting ambiance that complements the song's emotive essence.
